Analytics & Data

Know exactly what your marketing is returning.

We set up the tracking, dashboards, and attribution that turn scattered data into clear answers — so you can stop guessing which channels work and start investing where it pays.

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The Problem

Most businesses can't tell you what's actually working.

Reports show impressions and clicks but not revenue. Tracking is half-configured, so conversions go uncounted. Different tools tell different stories. And when nobody can prove which channel drove the sale, budget gets allocated on instinct — or on whoever argues hardest. Data you can't trust is worse than no data, because it feels like certainty.

What We Do

The measurement stack, built and maintained properly.

Tracking & tag setup

GA4, tag manager, conversion tracking, and event tracking configured correctly — not just installed.

Dashboards & reporting

Live dashboards showing the metrics that matter to your business, not vanity numbers.

Attribution modelling

Understanding which touchpoints actually contribute to conversions, and which get too much credit.

Data integration

Connecting website, ads, CRM, and sales data into one picture instead of five disconnected tools.

Insight & recommendations

We interpret the data and tell you what to do about it — not just what happened.

Our Approach

A simple, proven path to reliable data.

01

Audit

We review your current tracking and reporting for gaps, errors, and blind spots.

02

Strategy

We define the metrics and structure that actually matter to your business.

03

Execute

We implement tracking correctly and build the dashboards you'll actually use.

04

Measure & Refine

Ongoing insight, not just numbers — we keep the picture accurate as things change.

Why LeadCraftIQ

The foundation everything else depends on.

Every other service works better once measurement is right — that's the part we refuse to get wrong.
01

Data you can trust

Properly configured, verified, and explained in plain language — not left as a black box.

02

Insight, not just dashboards

We tell you what the numbers mean and what to do next, not just what happened last month.

03

The foundation for everything

Every other service — SEO, paid, content — works better when the measurement underneath it is right.

Ready when you are

Find out what your data is really telling you.

Get a free analytics audit and see exactly where your tracking is leaking, and what to do about it.

Get your free audit →
Frequently Asked Questions

Common questions, answered plainly.

We already have GA4 — do we need this?
Having it installed and having it configured correctly are very different things. Most audits find significant tracking gaps.
Will this work with our CRM and ad platforms?
Yes — connecting them is often the biggest win, because it links marketing activity to actual revenue.
Is this a one-off setup or ongoing?
Setup is a project; ongoing reporting and insight work best as a retainer, but you can start with the audit and build.
Do you handle privacy and consent compliance?
Yes — tracking is implemented with proper consent management in mind.